New York, NY, 
Point Roberts
,  WA - July 26, 2011 - Investorideas.com, an investor research portal  specializing in sector investing including tech stocks presents a  Q&A with Josh Levine of the 
MicroCap Investor newsletter. He discusses why Elephant Talk Communications, Inc. (
OTCBB:ETAK) and its wholly-owned ValidSoft subsidiary are capable of scaling revenues to a billion dollars and more within four years.
 Investorideas.com Interview:Q: Investorideas.comJosh can you tell investors when you first started researching and following Elephant Talk and what caught your attention? A: Josh Levine, MicroCap Investor (http://www.levinesmicrocapinvestor.com) 
When I go down my checklist of requirements for microcaps, Elephant  Talk rates an "A" for each important item. But for all of the  impressiveness of its technical capabilities, one characteristic that I  find especially appealing is the sheer determination of its management  to take on the very complex challenges of making it all work. 
My initial recommendation for ETAK was in October 2009 at $1.39. A  few weeks ago, the shares traded to new highs above $4. Despite the very  speculative nature of the stock in late 2009, I wanted our subscribers  to start building positions early because I had confidence in  management's ability to execute on its ambitious growth strategy. If  fully successful, the returns will be like a big venture capital winner -  10, 20, 30 times our investment. 
When I first met with Elephant Talk's management and researched the  company, management was in the process of completing its acquisition of  ValidSoft. A critical part of the story is that Elephant Talk provides  ValidSoft access to the telecom networks it could not otherwise get on  its own. It took many months to make it official, but there was little  doubt that it would be done and that it would transform the company. 
In the meantime, Elephant Talk was establishing itself as a  provider of a software services platform for the telecom industry.  Today, Elephant Talk is at the center of a powerful wave in the telecom  industry that is transforming the way businesses and organizations like  supermarkets, banks, and government agencies connect with their  customers. A lot of new businesses will be using the cloud by becoming  mobile virtual network operators (MVNOs) to have a two-way discussion  with their customers and communities. 
Most major telecom companies are ill-equipped to operate on this  level and prefer to outsource these operations. As a mobile virtual  network enabler (MVNE), Elephant Talk serves up a full mobile operation  out of a box. There is no need to build out spectrum and antennas  because they are simply rented from mobile telecom operators such as  Elephant Talk customers T-Mobile Netherlands and Vizzavi Spain, part of  the Vodafone Group. 
This is a huge global opportunity for Elephant Talk which extends  from Europe, Asia and the Middle East to South America. Already, MVNOs  have 85 million subscribers, according to the research firm Informa  Telecoms & Media, with rapid growth continuing. The firm predicts  that total revenues for MVNOs will climb to $80 billion per year by  2012. 
Now, as huge as this business will be for Elephant Talk, it is ValidSoft that is going after an even bigger market opportunity. 
Q: Investorideas.comYou have referred to ValidSoft's technology as revolutionary. Can you give us a 'Reader's Digest' summary of how the ValidSoft technology works? A: Josh Levine, MicroCap InvestorThe key to understanding ValidSoft is this: It has the only  real-time solution for the global credit and debit card fraud problem.  At the time of a transaction, whether it's in a store or at an ATM,  ValidSoft's solution enables banks and 
credit card companies  to make a decision about the transaction's legitimacy in less than a  second. Amazingly, ValidSoft is proving that the decision is correct  nearly every single time. 
ValidSoft's point-of-sale solution (Valid-POS) works equally well  for international transactions as it does for domestic U.S.  transactions. In either case, the results are delivered to the 
credit-card company or bank in less than a second -- 400 milliseconds to be precise. 
Working behind the scenes, within the systems of 
financial institutions,  Valid-POS takes advantage of mobile communications to detect whether a  cardholder is in the same country or state in which a transaction  occurs. If it is shown that the cardholder is not in proximity then  there's a very high probability the transaction is fraudulent. 
Importantly, ValidSoft never reveals the location of the cardholder  even though it knows. The privacy aspect is critical for success and  ValidSoft met the toughest requirements when it was awarded the  prestigious European Privacy Seal -- the only security software company  in the world to ever achieve this. 
In exhaustive pilot testing with Visa Europe and major global  banks, Valid-POS has demonstrated virtually 100% accuracy -- compared to  the standard currently applied to those transactions that are declined  at point-of-sale when nearly 90% turn out to be legitimate, know as  false-positives. 
By being 100% accurate, versus the industry's current 10% rate of  accuracy, ValidSoft is going to cause a tidal change in how credit card  companies and banks process card fraud. 
Of course, any denied transaction can't just be declined without  additional steps. What typically happens is that the embarrassed  cardholder contacts his or her bank. At other times the bank picks up on  a problem and wants to contact the customer -- either way there is a  time delay. 
For any transaction that Valid-POS considers potentially  fraudulent, the cardholder is notified instantly on his or her mobile  phone. If the customer is in close proximity (i.e., same state or  country) to the location of the transaction, then he or she has an  option to press the number "1" to confirm. A voice or message responds  by thanking the person and apologizing for any inconvenience. 
If, however, the customer is in, say, the UK and he or she is  alerted that the card was used in New York, then he or she can press "#"  on their mobile phone and be routed directly to the fraud center, which  will deal with the potential fraud situation in real-time -- while it's  happening! 
In either situation, the bank looks intelligent and on the ball,  and the customer is provided the best-possible service with the problem  quickly addressed and/or resolved. 
In the U.S. alone, credit and debit card fraud costs the financial  industry $100 billion a year -- a number expected to triple during the  next three-to-five years. 
There are 350 billion credit and debit card transactions annually  worldwide, and ValidSoft presents a win-win solution for the industry  and customers through an affordable, proven technology that passes the  most stringent privacy tests. 
The current testing with Visa Europe and multiple global banks is  progressing very well and I expect ValidSoft's Valid-POS will be running  live by Q4 this year in at least one institution, if not more. The  stakes are enormous since ValidSoft will net in the neighborhood of 5 to  10 cents per transaction. And once ValidSoft establishes itself with  one major financial player, it will force others to jump on the  bandwagon to remain competitive. 
Finally, ValidSoft's technology is perfectly suited for other  financial applications, including NFC (or near-field communications) and  mobile wallets, which represent an even grander scale of transactions.  ValidSoft started down this path in 2003 and has built a robust  intellectual property portfolio that will enable it to effectively  control the market slated to become one of the biggest to emerge in the  coming decade: Security for the mobile cloud. 
Q: Investorideas.comIn your last ETAK update, you talk about the $ 20.5 trillion  global market for in-store retail transactions that Elephant Talk and  its ValidSoft subsidiary are targeting. What percentage of that market  do you think they can capture?A: Josh Levine, MicroCap InvestorThis figure represents the total of all payment transactions that  occur in stores around the world each year. As payments and other  transactions such as banking move into the mobile cloud, Elephant Talk  and ValidSoft will provide security and services solutions to the big  players in this space as it emerges, including the banks and credit card  companies, and telecom carriers. Of course, Apple (AAPL) and Google  (GOOG) are vying for slices of this pie and are in a strong position to  influence the market as it develops. 
ValidSoft will generate revenues on a per transaction basis, so  even at pennies for each transaction the company could scale to immense  levels very rapidly. 
In a recent presentation, ValidSoft CEO Pat Carroll points out that  the growth of Near Field Communication (NFC) and "tap and go" payments  using cell phones -- rather than 
credit cards  -- would lead to a five-fold increase in electronic transaction  volumes. It would also be advantageous for ValidSoft's multi-factor  authentication approach to fraud prevention. 
As NFC chips become increasingly embedded in smart phones and other  devices and gain traction worldwide, the stakes get larger. A  BusinessWeek article explains: "As this technology takes off the cell  phone could become the central repository of not just bank account  information but coupons, loyalty points, and membership cards, allowing  companies such as Google to route deals to cell phones at just the right  time and place." 
As these trends unfold, a major portion of marketing is going to go  through this personalized media channel. Retailers will be able to  gather more point-of-sale data from their customers, while Google sees  big dollars in helping retailers target customers with personalized,  real-time deals and offers. 
The pitch being made to consumers is that instead of juggling  coupons, loyalty cards, credit cards and receipts, the entire payment  process can be unified into a one-tap transaction. Most of us will be  ready and willing to participate as long as privacy and security  concerns are resolved. 
Of course, the revolution cannot happen without cell phones being  equipped for NFC. And nearly every phone manufacturer, including Nokia,  Samsung, and Research In Motion, plans to pack its handsets with NFC  chipsets, which in 2011 should cost $2.13 on average, down from $2.57 in  2009, according to ABI Research. 
Despite these efforts, the game changer will be Apple, which last  week reported out-of-this-world quarterly results on the strength of  soaring demand for its iOS-based products, the iPhone and iPad. 
Apple is believed to be vigorously pursuing NFC technologies and is  expected to incorporate NFC chips in a version of the iPhone either  this year or next. Meanwhile, since 2008 Apple has applied for 36  patents that involve NFC. They include a way to turn NFC-equipped  iPhones and iPads into cashier terminals, and allowing Apple devices  within close proximity to quickly and easily share files with each  other. 
The other side of the equation consists of the world's largest 
credit card issuers  -- the four biggest being MasterCard, Visa, American Express, and  Discover. The four last week announced that they're joining ISIS, a  partnership of American carriers formed last year aimed at bringing  mobile payment capability to phones in early 2012. 
With the leading phone manufacturers and the biggest credit card  firms vested in seeing the widespread adoption of NFC, the probability  is fast improving that mobile payments will reach nearly $700 billion  worldwide in 2015 as Juniper Research predicts. 
ValidSoft's solutions were developed from the start for NFC-type  payments. As NFC is implemented, the company will be ideally positioned  to partner with leading players -- just as ValidSoft is doing now in  regard to credit/bank card fraud prevention, detection, and  authentication. 
ValidSoft's relationship with parent Elephant Talk is even more  valuable in an NFC universe because ETAK's innovative telecom software  services and infrastructure were developed to support media and  marketing channels like those emerging for the NFC environment. Elephant  Talk's services have the capacity to process 400,000 transactions per  second or 12.6 trillion transactions a year. 
As I mentioned earlier, ValidSoft's security solutions are  incredibly accurate. Current technologies used by card processors have  up to a 98% false-positive rate while ValidSoft achieves virtually 100%  accuracy in eliminating false positives, thereby enabling fraud  discovery. 
Q: Investorideas.comWhat milestones will become the pivotal moments for the company  that transforms it from a small OTC company to a major player that Wall  Street takes notice of? A: Josh Levine, MicroCap InvestorFor ValidSoft, the pivotal moment comes when it announces that one  or more of the global banks they have been working with go "live" with a  significant number, maybe 100,00 customers, and are prepared to  continue scaling from there. By all accounts, this will happen by Q4  2011 and when it does, the revolution will only have just begun for ETAK  shareholders. 
As for Elephant Talk's telecom platform business, with each new SIM  card migrated by its partners and customers, the company is, in effect,  building a long-term annuity. As the base grows, Elephant Talk will  enjoy a huge revenue ramp -- and it won't be long before the bottom line  turns positive. In fact, I expect the company to reach breakeven in Q4  of this year. 
Even more immediately, ETAK will obtain its anticipated AMEX  listing by September. This development, in combination with fast-rising  revenue from Elephant Talk's telecom platform business and ValidSoft's  breakthrough with major financial institutions, will make the stock very  attractive to Wall Street analysts and institutional investors over the  coming months. 
Q: Investorideas.com Josh, with your focus on developers of advanced technologies  for your portfolio, as you identify new companies to recommend, what  trends are you watching to find the next microcap stock with the same  kind of upside potential as Elephant Talk? A: Josh Levine, MicroCap InvestorSmall firms have the ability to concentrate on high-value-added  processes and products where sophisticated scientific and technical  knowledge are paramount. As a result, the microcaps that execute deliver  wonderfully high margins and profits -- and fantastic returns to their  investors. 
By participating in transformational changes in the highest-growth  industries, any microcap that successfully navigates the path from  R&D to commercialization and beyond will emerge a big winner. There  are no better sectors to find these companies than in biotechnology and  medical technologies, cleantech and renewable energy, and advanced IT  and networking technologies. These are the areas on which I focus most  of my attention. 
Elephant Talk is among the "game changers" in our current  portfolio. These are companies capable of making a serious impact on an  industry with new technologies, products or therapies - and delivering  returns of five to 10 times or better. I am monitoring several exciting  prospects these days, but only when I am convinced that they are capable  of doubling in 12 to 18 months, and potentially much higher returns in  the longer run, will they earn a buy recommendation. 
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Josh Levine's MicroCap Investorhttp://www.levinesmicrocapinvestor.com Levine's MicroCap Investor delves deep into the world of  small stocks to identify big winners, targeting innovative companies on  the path of the new and revolutionary. The strategy for 
MicroCap Investor  is simple: to focus on small, innovative companies representing the  best pure plays in the fast-growing waves of change in biotechnology,  cleantech, and emerging IT. 
About Josh LevineLevine has 25 years of senior-level experience in analyzing  technology trends and investing in top-performing micro- and small-cap  stocks. He excels at assessing management teams and evaluating new  innovations and their impact on corporate valuations. More on Levine's  bio: 
http://www.levinesmicrocapinvestor.com/aboutus/To learn more about this and the other investment opportunities in the 
MicroCap Investor portfolio, subscribe: 
http://www.levinesmicrocapinvestor.com/subscriptions/order/Disclaimer/Disclosure: http://www.levinesmicrocapinvestor.com/disclosure/Josh Levine owns shares of Elephant Talk Communications (ETAK). 
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